As the marketing manager at Baker Design Build, Inka Joensuu has built the firm’s first marketing department from the ground up. As firm leadership, she is contributing to overall firm strategy, brand management and process development and has increased the corporate value of Baker Design Build. Inka has over 15 years of experience working within a marketing and communication capacity, nine of which have been within the A/E/C industry. She has a master’s degree in business administration from the University of North Florida and a bachelor’s degree in marketing from the University of West Florida.
Inka is actively involved in the Jacksonville business community. Since 2010, she has been on the board of directors for the Society of Marketing Professional Services (SMPS) North Florida and has been part of SMPS’ Southeastern Regional Conference (SERC) planning committee, including serving as communications chair in 2017. She has sat on the planning committee for the ABC Excellence in Construction Awards event since 2017, and currently serves on the sponsorship committee for the Muscular Dystrophy Association’s (MDA) Toast to Life Gala, which last year, raised over $300,000 for muscular dystrophy research and treatment efforts.
Originally from Helsinki, Finland, Inka has lived in Jacksonville since 2003. She is passionate about volunteering for various community causes and supports the transforming downtown food and arts scene. When she’s not at work, you can find her cheering on her son Johann at soccer and baseball games. Don’t be surprised if she asks you what your astrological sign is. She’s a Virgo.